We all know that — for local SEO — Google is king. So why go to the trouble to claim, verify, and optimize your local listings on Yahoo, Bing, Yelp, or those other “out-dated” directories like YellowPages? Does anyone even use them anymore?
When starting a new search marketing campaign, it’s typical to get hung up on the number of “hits” your website is getting. But more traffic may not be what your site needs.